Rose & Lily 3

Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

Rose: Hey Lily, can you believe it’s finally spring and time to start planting again?

Lily: I know, Rose, I’ve already started planting the new hydrangeas that I just got at The Family Tree Garden Center.

Rose: Oh, wow! I love hydrangeas! What kinds do they have?

Lily: They carry high-quality Proven Winners hydrangeas, including Little Lime, Bobo, and Firelight. Plus, they’re all 20% off this week!

Rose: Wow, that’s a great deal! I also heard that they’re having a huge Spring Kick-Off Sale on Saturday, March 21st, when all of their landscaping plants will be 20% off too.

Lily: Guess I know where we’ll be this Saturday.

Rose: Yep, The Family Tree Garden Center in Snellville!

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.